Dubai, UAE: With less than two days to go until its highly anticipated debut, SAND Show announces its expanded line-up of over 80 international brands set to showcase at the Middle East’s first dedicated B2B platform for resortwear and lifestyle fashion.
Taking place from October 11–13, 2025 at The Agenda, Dubai Media City, SAND Show will unite the world’s leading swimwear, resortwear, activewear, loungewear and accessories labels under one roof. The three-day showcase is designed to foster connections, unlock expansion opportunities, and spotlight the region’s rapidly growing appetite for sun and leisure fashion.
A Global Line-Up
This year’s line-up represents a vibrant mix of established names and fresh discoveries.Oceanus, the London-based label redefining swimwear with crystal-embroidered glamour and recycled fabrics, joins La Revêche, the Italian brand known for couture craftsmanship and floral appliqué. Bond-eye presents bold, ultra-flattering silhouettes crafted from sustainable materials, while Isabel Beachwear channels effortless Mediterranean chic. Adding artisanal flair, My Beachy Side showcases crochet-driven collections empowering female makers, while Nadia Dafri brings Parisian jewellery with a handmade sensibility.
The line-up further expands with Lisa Marie Fernandez, offering New York sophistication through swimwear and linen resort dresses, and Léa The Label, a Dubai-based brand introducing a minimal approach to luxury swim with precise tailoring. Studio Verandah weaves sustainability and storytelling into resortwear rooted in art and culture, while Hemant and Nandita highlight bold Indian craftsmanship with statement prints and intricate detailing. Accessories are equally strong, with The Jacksons’ artisanal handwoven bags, Maison Irem’s contemporary jewellery, and Maven’s timeless handbags crafted in Istanbul.
From Miss June Paris’s romantic bohemian wanderlust to Las Sureñas’s playful Latin energy, and from Siyu’s retro Spanish elegance to the distinctive voices of artisanal and emerging studios, SAND Show offers a snapshot of the cultural narratives shaping the future of resort fashion.
SAND Talks – Saturday, 11 October
As part of its programming, SAND Show will host SAND Talks, a series of curated conversations spotlighting industry-shaping topics:
Panel 1: Resortwear Reimagined – Retail Strategy, Digital Influence & Sustainability Exploring how resortwear is evolving into a year-round luxury category, this session will unpack creator collaborations, the GCC’s rise as a hub for vacation-style retail, and the critical importance of authentic sustainability storytelling.
Panel 2: The Sun Belongs to Everyone – Diversity in Resort Fashion
A conversation on inclusivity, modesty, and representation in the global resortwear space, focusing on how regional voices are influencing international design, media, and consumer narratives.
Together, the panels reflect SAND’s mission to go beyond a trade show, creating a cultural platform that bridges global design, digital innovation, and regional identity.
“The Middle East has always been a global crossroads for luxury, leisure, and travel,” says co- founder Karim Hatab. “With SAND, we’re giving this vibrant region its first dedicated platform for resortwear, activewear, and lifestyle fashion – a space where international brands can connect with the right partners and where local talent can expand onto the world stage.”
“Dubai offers the perfect setting – a city that lives and breathes beach culture and year-round style,” adds co-founder Iyad Grahne. “By curating a mix of established names and emerging voices, we’re creating a showcase that captures the global spirit and creative momentum shaping resort fashion today.”
Full List of Brands Participating in SAND Show Dubai
Together, the line-up reflects the global breadth and aesthetic range of resort fashion today, from niche artisanal studios to established international players. Brands showing include;
Aanoukis Swimwear · ABY Swimwear · Acqua De Luxe · Allis · Alméa Collection · Apoella · Badawii Beachwear · Bikinville · Bindu · bond-eye · Carioca Porto-Vecchio · Charo · Chio · Chō · Clazzy · COOLA · Europann St Tropez · Figures The Brand · Frida Querida di Virginia Rodriguez · Hemant and Nandita · Honest The Label · INOA · Isabel Beachwear · Ivam Beachwear · Jungle Society · La Paz · La Revêche · Lamaaj · Las Sureñas · LC · le daf · Lea The Label · Les Néobourgeoises · Lisa Marie Fernandez · Lords of Harlech · Love and Bikinis · Lovekini · Maison Irem · Mandibreeze · Marie Raxevsky · Mariella B. Green · Marule & Love · Maryan Mehlhorn · Maven · Me369 · Mela · Mint New York · Mirto 1956 · Miss June Paris · Mr. Mood · MVRI by the Sea · My Beachy Side · Nadia Dafri · niLuu · Ninaleuca · Oceanus · Pan y Mar · Paramidonna · Pho Firenze · Piccoli Principi Swimwear · Pink House · Polytimi · Positano Couture · Ro’s Garden · S.O.L.E Lisboa · Samantasung · Sand Mother · Saville Agency · Sense of Paradise · Shell Belle Couture · Sherbert Design Resortwear · Siyu · Sleepers · Solange M. · Solei Sea · Studio Thirteen · Sunday Minute · Talis Chains · The FNA Group · The Jacksons · Trinidado · Van Den Abeele Paris · Verandah · Watercult · Watskin · Ya Omri Swimwear · Zazazu.
